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2014 DESIGN AS STRATEGY FORUM

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Good Design Australia proudly presents the 2014 Design as Strategy Forum - a signature event of the annual Good Design Festival.

Join us as we explore ‘prosperity’ as an object of design. This year we will look into how enterprising leaders in business, government and design are reframing the way they do business today, to ensure a better tomorrow. Over this two-day event, our keynote speakers will share their personal stories on ‘Prosperity’ as an object of design and how to:

- Identify triggers for positive social and economic impact;
- Adapt and adopt practical mechanisms to make innovation a habit; and
- Embed the mindset and methods of design to fuel growth.


With speakers from Australia, USA, France, South Africa, Korea, India and New Zealand - the first day of the Forum will feature award-winning designers who have helped clients around the world translate customer needs into market success.

The second day, Australian thought leaders from the private and public sectors will tell us how they integrate, embed and optimize design as a tool of strategy.

FORMAT
Building on the 2014 theme - Prosperity: an object of design, each speaker will present for 20 minutes, followed by a 20 minute facilitated Q&A session.



Day 1 Host and MC: Dr. Brandon Gien, CEO of Good Design Australia and President of the International Council of Societies of Industrial Design (ICSID)



Day 2 Host and MC: Maureen Thurston, Chair Good Design Australia and Principal of Design Thinking, Deloitte

Tickets include lunch on the beautiful MCA balcony and drinks and canapés in the evening to enjoy the spectacular VIVID lightshow on Sydney Harbour.

THEMES
- Transforming Ideas into Results
- Design Fueled Innovation
- Rethinking Growth Strategies


Tickets include lunch on the beautiful MCA balcony and networking cocktails, drinks and canapés in the evening to enjoy the spectacular VIVID lightshow on Sydney Harbour.

Tickets to the 2013 event sold out so please book early to avoid disappointment.





DAN HARDEN, PRESIDENT / CEO / PRINCIPAL DESIGNER, WHIPSAW INC. (USA)
Dan is President of Whipsaw Inc., a highly acclaimed design firm in the Silicon Valley (California). Whipsaw designs products and experiences for companies around the world including Google, Cisco, GE, Haier, Intel, Merck, Motorola, Nike, Olympus and Samsung, plus many exciting start-ups. Dan is a hands-on designer and directs the strategic and conceptual direction of most client accounts.

Dan has won over 200 design awards (many IDEA, Red Dot, iF, D&AD, MDEA, G-Mark) and has been granted over 250 design and utility patents. His work is in the Smithsonian Cooper Hewitt Museum, the Chicago Athenaeum, and the Pasadena Museum of California Art. Dan's views and work have been featured in Business Week, CNN, Domus, Fortune, Metropolis, Newsweek, Time, and Wired. Fast Company featured Dan as a “Master of Design” and selected Whipsaw as one of the Top 5 design firms in the world.

Throughout his prolific career Dan has designed hundreds of highly successful products, ranging from baby bottles to supercomputers. Some of these include the Google Chromecast, the Dell Precision line, Cisco Telepresence systems, Intel healthcare tablets, Dropcam cameras, Livescribe smart pens, Eton radios, Adiri baby bottles, Yubo lunch boxes, Leapfrog LeapPads, Braun housewares, Sony headsets, Logitech mice, AT&T phones, the Acer Aspire PC line, and NeXT computers.

Prior to cofounding Whipsaw in 1999, Dan was the President of Frogdesign where he designed many notable products and led the company for ten years. Before Frog he was a designer at Henry Dreyfuss Associates, HP, George Nelson Associates, and Richardson Smith (Fitch). Dan graduated from the University of Cincinnati, College of Design, Architecture and Art in 1982.



PIERRE-YVES PANIS, VICE-PRESIDENT, DESIGN AND USER EXPERIENCE, ORANGE (FRANCE)
Pierre-Yves Panis is Design & User Experience Vice-President for internet, television, mobile and digital services provider Orange, which he joined in November 2012.

 He previously was Design Vice President and Art Director for Legrand, the world’s leading manufacturer of electrical wiring devices and electrical systems. Prior to joining Legrand in 2003, Pierre-Yves was Principal Designer at Moen, USA’s leading faucet, kitchen and bathroom accessories manufacturer.

Before taking on corporate jobs in the US and France, Pierre-Yves spent eight years in Southern Africa where he created and managed Design Co Operation (DCO), a non-profit design structure aimed at improving urban informal sector production in Harare, Zimbabwe, whose activities were centered on a commitment to "design for development".



He is a graduate of Les Ateliers (the French National School of Industrial Design) in Paris. He also has worked for Product Design consultancies in the US as well as France. Pierre-Yves is Executive Board Member of Icisd (International Council of Societies of Industrial Design) and Advisor of DMI (Design Management Institute).

France based Orange is one of the world’s largest global providers for mobile, landline, internet and IP television services - with 230 million customers in 32 countries and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies. At Orange, Pierre-Yves leads a multi-disciplinary design team of 50 - based in Paris, London, Amman and Abidjan - which defines all of the group’s products and services’ design (UX, UI).



ALAYNE REESBURG, CEO, CAPE TOWN DESIGN - 2014 WORLD DESIGN CAPITAL (SOUTH AFRICA)
Alayne Reesberg is the CEO of Cape Town Design NPC, the implementation agency for World Design Capital Cape Town 2014.

After graduating from the University of Cape Town with a liberal arts degree, her early career was spent in teaching and diplomacy. She served in South African missions in New York, Washington DC and London. She also spent two years as the spokesperson for the tri-lateral negotiation effort that led to the independence of Namibia.

She completed an MA in communication theory in the United States, and worked in the dot com boom in Seattle for two years, before joining Microsoft Corporation. For the next six years she was the executive producer for Bill Gates’ enterprise summit and customer interaction round-tables. In 2009 she returned to South Africa to set up her own consultancy in executive search and development. She joined the WDC team in January 2013.



DEAN POOLE, ALT GROUP (NEW ZEALAND)
Dean Poole is co-founder and creative director of Alt Group, a multidisciplinary design studio based in New Zealand. He studied at Elam School of Fine Arts, University of Auckland, majoring in sculpture, graduating in 1993. Committed to raising the profile of New Zealand design locally and internationally, he has been involved in the establishment of the Design in Business Awards with The Designers Institute of New Zealand and the Better by Design programme in conjunction with government agency New Zealand Trade and Enterprise.

Poole has helped conceptualise and deliver on a number of national interest projects including the promotion of New Zealand creative industries for Brand New Zealand. He is a frequent keynote speaker at local and international conferences, including Semi-Permanent, AGIdeas, ADGA and DINZ. His creative direction has been awarded the highest accolade in New Zealand five times, The Purple Pin. In 2010 he was also awarded the John Britten Black Pin, the most prestigious individual award for his contribution to design in New Zealand and internationally.

Since 2005 Alt Group has won over 350 international and national awards, including the Red Dot Grand Prix for corporate design, Art Directors Club Gold Cube, Gold Cannes Design Lion, Graphis Platinum, AGDA Pinnacle, Type Directors Club NY, TokyoTDC, AIGA, One Show Pencils and a Webby Award. In 2010, Alt Group was named the Australasian Design Agency of the Year in CREATIVE’s Hotshop Awards.



TASOS CALANTZIS, CEO TERRESTRIAL (SOUTH AFRICA)
Tasos is the CEO of Terrestrial, a consultancy which creates breakthrough products, services, processes and experiences for global companies like Motorola, BP and Philips. Terrestrial creates new revenue opportunities for its clients and has won several of the world's most prestigious design and innovation awards including the German Red Dot Design Award, the Chicago Athenaeum Good Design Award and top nominations for the INDEX Award, the world's biggest design prize. Terrestrial's work has been published around the world in periodicals, websites and television programs like National Geographic, Wired and CNBC Africa; has appeared in university case studies and even a school textbook.

Tasos holds a BTech Industrial Design degree from the University of Johannesburg. He has lectured at and collaborated with universities in South Africa, the USA and Canada such as the Massachusetts Institute of Technology and the Gordon Institute of Business Science. He has been a member of his alma mater's Advisory Council for Industrial Design and their Peer Review Panel. Tasos has also served on the panel of judges for some of South Africa's most prestigious design and technology awards. He was also a mentor to the George Brown College/Bruce Mau Institute Without Boundaries World House Project in Toronto and his writing has appeared in various publications including the New York-based BusinessWeek/Core 77 design supersite and Management Today.



MARK ELMORE, HEAD OF INDUSTRIAL DESIGN, FISHER&PAYKEL (NEW ZEALAND)
Mark Elmore studied Industrial Design at Massey University (then Wellington School of Design), graduating in 1983. He’d already won the Kent Student Design Award. After a short stint overseas Mark was lured back to join many other Massey graduates at Fisher & Paykel. Today, as head of the industrial design team, he modestly promotes his team’s efforts in creating the company’s most successful products, but he has actually been at the heart of the creation of Fisher and Paykel’s most iconic innovations.

Mark has spent his career looking at appliances, how they can look good, and do their job better. At Fisher and Paykel he led the design team that helped turn a common appliance – the dishwasher – into the DishDrawer, a global phenomenon.

The DishDrawer is now sold in 27 countries and credited with bringing millions of dollars to the New Zealand economy. This success was pivotal in driving export sales into the United States and Europe and in establishing a completely new market for dishwashers. Fisher and Paykel are also leading the world with their Quantum Project inclding the Izona Cooksurface, the ActiveSmart Refrigerator and the SmartDrive washing machine.

Mark is well known and respected for his drive, leadership, vision and creativity. In 2011 he was awarded the John Britten Black Pin at the Designers Institute of New Zealand Best Awards, one of the highest accolades in New Zealand for designers.



SVEN BAKER, CHAIRMAN AND GROUP CEO DESIGNWORKS (NEW ZEALAND)
One of the design industry’s most well-regarded thinkers, Sven Baker currently leads the Designworks Group, and also holds the position of non-executive Chairman of STW- Australasia’s leading marketing content and communications group – in New Zealand.

He has established himself as an awarded and trusted creative director on both sides of the Tasman and has been heavily involved in the design transformation of many of Australia’s most high profile organizations.

A persuasive thinker and passionate believer in the power of well deployed ‘design thinking’ to turn around business fortunes, he advocates using design not as a mere adjunct to the communications and marketing function but rather as a strategic business tool.

Over the past 25 years, Sven has seen plenty of proof of his strategies in action. He has worked with many respected organizations, guiding them through the challenging and often fraught process of business re-invention and brand refreshment.

He understands what it takes to construct foundations and a design strategic robust enough for a business to have the confidence to move beyond talk of innovation and transformation and to get stuck in and actually pull it off successfully.

Sven and his team have been at the helm of such successful brand transformation programs as Telecom, Southern Cross Healthcare, Kiwibank, AMI, NRMA, AGC and Silver Fern Farms which won the coveted Best Effect pin (one of New Zealand’s best regarded measures of return on investment in design) at the 2012 Best Design Awards. Sven has a catalogue of awards to his name – including two New York Art Director Awards for Typography and Corporate Identity, and two Best Awards ‘Stringers’. He also led the Designworks team that won the Supreme Award at Vero’s Excellence in Business Awards. In 2012 Sven was awarded the much converted Black Pin at Best award in recognition of his achievements. He also led the Designworks NZ team to take out the highly coveted 2013 Business of the Year Award at the STW Dashboard Awards ceremony – presented for delivering the most outstanding overall achievement across the STW Group in 2013.



ROBBIE ROBERTSON, DIRECTOR, MASHUP (AUSTRALIA)
Robbie is a highly skilled project developer and customer experience strategist with a background in urban planning and design and Masters in business from AGSM. He is an expert in connecting customer experiences with 3D environments and linking them to tangible business solutions.

During his 17 years experience across London, New York and Sydney, working for companies such as E2, Imagination, Jack Morton and Landor, Robbie has managed a range of complex projects that extend from the development of end to end customer experience strategy, retail design, exhibition design, event management and product launches to defining bespoke retail and brand strategy in consultation with blue chip clients such as Vodafone, NAB, Bupa, Caltex, St George, CBA, Bank West, Shell, Blackberry, Apple, IBM, Coca-cola, Ford to name but a few.

A passion for all things retail, he has worked across multi retail sectors helping them to fuse brand, comms, digital and environment together to develop seamless customer experiences for his clients. A recent example is Bupa, he headed up their store transformation project, working closely with the Bupa team to define the CX journey develop the new store formats in various sizes from pop up to kiosk to standard store to flagship.

Robbie has won several awards for his achievements within retail over the past few years, including 3 B&T awards for Experiential Design & Specialist Services, 3 Popai Awards for Retail Excellence, 4 Melbourne & Sydney Design awards and the his proudest achievement being awarded the Best Retail Design Asia in 2012.

Outside of work and spending time with his family, Robbie dedicates his spare time to raising money and awareness for Prostate Cancer through the an annual charity event that he created called Table4Ten. Now in its 6th year, it has raised over $500,000.



SRINI SRINIVASAN, PRESIDENT AND CEO, LUMIUM INC. (INDIA and USA)
Srini has more than 25 years of professional experience in creative design, user experience design, telecom and wireless product design and development, company formation and venture capital raising, global marketing and sales management and manufacturing and operations. He is a Member of various professional bodies including WiMAX, ICSID, WDC2014, INNOVATIONS Judge, CES 2012, Usability Panel Member, IEEE, CES 2013.

Now, Srini is the President and CEO of LUMIUM, Inc., a creative design company that designs and delivers complete solutions in consumer electronics, smart devices, medical devices, housewares and UE design for global clients. Has established business partnerships in many parts of the world using his extensive network of contacts across the globe.



JEFF JULIAN, DIRECTOR OF CREATIVE INNOVATION, UNIVERSITY OF NEWCASTLE (AUSTRALIA)
Jeff Julian is highly regarded in film, advertising and design industries with multiple awards and patents, including 6 Gold CLIO'S and a V.E.S. (Visual Effects Society) Award for Best Art Direction.

Graduating with a Bachelor of Science with honors in Industrial Design in 1999 from the prestigious Art Centre College of Design in Pasadena California. While attending ACCD he worked as a freelance designer for clients like BMW/ Designworks, Gucci, Rover, Rolls-Royce and Siemens which led to a postgraduate career at Oakley resulting several patents for his work.

Jeff's success as part of Steven Spielberg's team of futurists for the film “The Minority Report” has seen him go on to work with Hollywood’s 'A-List' including Ridley Scott, the Wachowski bros., David Fincher, Brian Singer, Warner Brothers, Dreamworks SKG, Digital Domain, Paramount Studios, Universal, Sony, ILM and Disney.

In addition to his Hollywood film work Jeff is equally recognized with his abilities developing content & intellectual property for countless clients including Apple, American Express, Samsung, Adidas, Nike, BMW, Rolls Royce, Audi, Ford, and Ogilvy & Mather to name a few.

Jeff has also been awarded over 20 patents for innovations ranging from medical devices, consumer products, transportation and software development. Most recently Jeff has taken a role as Director of Creative Innovation at the University of Newcastle in Australia.



SIMON KIDD, DIRECTOR OF INDUSTRIAL DESIGN, BLACKMAGIC DESIGN (AUSTRALIA)
Simon is the Director of Industrial Design at Blackmagic Design - a global manufacturer of products for the film and television industry, most noted for a range of digital cinema cameras that have reshaped the market and consolidated Blackmagic as a global leader in the field.

Simon joined the organisation in its infancy and has guided the development of Blackmagic's design philosophy, built industrial design and product engineering teams and established a high volume manufacturing supply chain.

Melbourne educated, he has worked in the UK turning big-thinking design concepts into tangible manufactured outcomes for leading European brands Virgin, Roche and British Telecom. Simon also spent a number of years in China, establishing industrial design as a strategic tool for several OEMs to deliver products to the US market under iconic brands Black & Decker, Colgate Palmolive and Schick Energizer.

Simon is passionate about allowing the intimate experience between user and product to shape industrial design, and for manufacturing realities to be incorporated into the creative process to ensure design and production outcomes are aligned. The result is highly resolved, commercially viable designs, which have been recognised with over 40 international design awards, including the 2013 Australian Good Design Award of the Year.



EUNJOO MAING, DIRECTOR, KOREA INSTITUTE OF DESIGN PROMOTION (KIDP) (SOUTH KOREA)
Eunjoo Maing has been working at Korea Institute of Design Promotion (KIDP) since she joined the Institute in 1995, after a five-year commitment to a non-government organisation in Seoul which had a passion for building a better society.

During her nearly 20-year career at KIDP, she has conducted numerous significant projects and gained extensive experience and expertise in related areas, while playing a key role in international cooperation between KIDP and the rest of the world. Leading a variety of teams and divisions, she has led many projects to great success.

These include: the first national Design Census; Korea’s national initiative for recognition of young talents called ‘Next Generation Leaders program’; ‘Stanford-KIDP Design and Innovation Management program for CEOs’ with Stanford University’s SCPD; establishment of a master plan for multi-disciplinary design education in Korean universities; ‘Design Sharing’ with ASEAN member countries such as Cambodia, Malaysia, Thailand, the Philippines, and Vietnam; and curating Korean design pavilions for international exhibitions.

Last year, Eunjoo successfully accomplished her task to set up KIDP’s first overseas office in Beijing, which has been in operation since March 2013. Additionally, Eunjoo used to be the editor-in-chief of 'Industrial Design', a bi-monthly magazine of KIDP and was a liaison for the 22nd Icsid Congress and General Assembly (2001) hosted in Seoul. She has also taken part in various design committees and judging panels for design awards and competitions outside KIDP.

Eunjoo Maing currently serves as a Director at Korea Institute of Design Promotion (KIDP) and is in charge of the Global Business & Cooperation Division as well as KIDP China, KIDP’s first overseas office in Beijing. She has been collaborating with numerous organisations, schools and companies across the world where her primary responsibilities include planning national strategies and initiatives for globalisation of Korean design, building international network, and executing government initiatives/projects. It is also her duty to support design business trades between Korea and the rest of the world, and to organise exhibitions or seminars either to promote Korean design abroad or to introduce foreign design to Korea.



BEN SPINCER, DIRECTOR, TECHNOLOGY STRATEGY AND INNOVATION, TELSTRA OPERATIONS (AUSTRALIA)
Ben is currently Director of Technology Strategy and Innovation at Telstra, working with the Chief Technology Office to oversee the long term technology strategy of the company. For five years previously Ben was the Director of Investor Relations at Telstra managing the relationship between the company and its shareholders through the NBN negotiations.

Prior to joining Telstra Ben was a telecoms analyst at Credit Suisse in London covering the European telecoms industry. He has a palaeontology PhD from the University of Cambridge in the UK.





TED PRETTY, GROUP MANAGING DIRECTOR AND CEO, HILLS LIMITED (AUSTRALIA)
Ted Pretty is Group Managing Director and Chief Executive Officer of ASX listed Hills Limited. Ted is a leading business executive and director with significant experience particularly in telecommunications and information technology innovation and product development. He is the Chairman of NEXTDC Limited and Australian and New Zealand Advisory Chairman of Tech Mahindra and Mahindra Satyam (part of the Indian headquartered $14bn diversified Mahindra Group).

He spent two years in the Middle East during his tenure at Gulf Finance House as its Group CEO. Prior to his time at Gulf Finance, Ted was Chairman of Fujitsu Australia Limited, Chairman of then ASX listed RP Data Limited, an Executive Director at Macquarie Capital Advisers and a member of the Visy Industries Advisory Board. Prior to those roles, he was an Executive at Telstra Corporation Limited, in a number of Group Managing Director positions including Technology Innovation and Product.

Ted has a Bachelors Degree in Arts (Economics) and First Class Honours Degree in Law.



MEHRDAD BAGHAI, MANAGING DIRECTOR, ALCHEMY GROWTH PARTNERS (AUSTRALIA)
Mehrdad is Managing Director of Alchemy Growth Partners, a boutique advisory and venture firm in Sydney. He is co-author of the New York Times bestseller As One as well as international bestsellers The Alchemy of Growth and The Granularity of Growth.

Mehrdad is chairman of Emue Technologies, an Australian venture which is the world leader in identity protection technology. Mehrdad is chairman of the Australian American Education Leadership Foundation, which coordinates the Australian American Leadership Dialogue each year.

Prior to Alchemy Growth Partners, Mehrdad was an Executive Director at the CSIRO and a partner and co-leader of the worldwide growth practice at McKinsey & Company. He is co-founder of High Resolves, a community service project around global citizenship, which has engaged over 10,000 high school students in Sydney and Melbourne. Mehrdad received a B.S.E. with highest honours from Princeton University, an M.P.P. as a Kennedy Fellow at Harvard’s Kennedy School of Government and a J.D. with high honours at Harvard Law School.



NIGEL SPORK, CEO CENTOR (AUSTRALIA)
In 1998 Nigel designed and patented hardware for the modern folding door for which Centor is world leading. For the first time, this allowed folding doors to keep out wind and rain, creating inside-outside living. The company since expanded internationally, introducing the folding door concept to Europe and North America, growing 12 fold and winning the AMP National Innovation Award, two Export Awards and two US Crystal Awards.

In 2010, Centor was one of the 10 Australian companies introduced to Design Led Thinking in a pilot program. Within six months, all 181 current R&D projects were cancelled and resources retargeted to strategically transform the organisation.

3 years later, Centor launched the world’s first integrated doors with 14 new patents, winning the UK Grand Designs “Loves” Award and delighting our customer, Wendy.



DR JOHN RUSSELL, CEO RME (AUSTRALIA)
John Russell, a young Mechanical Engineer with five years experience in the mining industry, moved to Toowoomba in 1985 in order to realise his dream of inventing and manufacturing world-class mining and mineral processing equipment in Australia. 



One of RME’s early projects was the design, manufacture and installation of four ‘Isa Sizer’ vibrating screens. The Isa Sizer was invented by John Russell while employed by Mt Isa Mines (MIM) and were originally distributed under licence to MIM. Today, Russell Mineral Equipment Pty Ltd (RME) is recognised as the world’s leading designer, manufacturer and supplier of mineral grinding Mill Relining Machines and associated equipment.

John was awarded a Centenary Medal (2001) for service to industry, the Canadian Mineral Processors 2007 Art McPherson Medal for Contributions to Comminution (mineral processing) and the 2008 Warren Centre Innovation Hero Medal. He has also contributed to various State and Federal Government initiatives. In 2009, John was awarded an Honorary Degree: Doctor of Engineering from the University of Southern Queensland.



NICK WHITE, CEO GOURMET GARDEN HEBS AND SPICES (AUSTRALIA)
Gourmet Garden Herbs and Spices is an Australian company that specializes in the growing, harvesting and packaging of prepared herbs, spices and seasonings for busy cooks. They are an Australian owned company with unique patented technologies exporting to over 15 countries and are ranged in over 20,000 supermarkets.

Nick White was appointed CEO of Gourmet Garden in 2008 after 13 years with Kraft Foods in Australia and the USA across line management, strategy and global category development roles. He is a strong advocate for design led thinking and together with his team are seeking to transform Gourmet Garden from simply being "herbs in a tube" to a consumer design led portfolio of herbs, spices and seasonings that truly delight busy cooks by making their everyday cooking easier, more joyful and inspiring.



SIMONE WALKER, EXECUTIVE DIRECTOR, FAMILY AND COMMUNITY SERVICES (AUSTRALIA)
Simone is currently the Family and Community Services (FACS) Executive Director, ‘Safe Home for Life’ Reform. Her usual role in the department is Executive Director, Out-of-Home-Care. Simone has had extensive experience across policy development, program management and service delivery in Community Services, with a breadth of experience in the Government and NGO sectors. She has a Bachelor of Social Work, Post Graduate Certificate in Emotional and Behavioural Disturbances in Childhood, a Graduate Diploma in Communication and was awarded a Vincent Fairfax Fellowship to undertake the “Ethics in Leadership” Program with the St James Ethics Centre.

Since joining Community Services in 2006 as Director of Policy Development and Service Planning, Simone has taken on a number of roles including Director, NGO Engagement, Service Delivery Improvement and, most recently, Acting Executive Director, Service System Delivery where she was responsible for reforms relating to contract management for the transition of out of home care and the development of Social Benefit Bonds in FACS.




DR MARK STROM, HISTORIAN AND MIDWIFE OF IDEAS, LEADERSHIP PROVOCATEUR (AUSTRALIA)
Mark loves life-giving ideas. He has a rare gift for sparking and animating new conversations from ideas old and new. Mark has been doing this for over twenty-five years with parents and communities, and with business, government and not-for-profit leaders. Half philosopher and half story-teller, Mark’s ability to breathe new life into ideas and conversations is grounded in his own eclectic story: from debilitating childhood illnesses to turnaround CEO; from little schooling to a PhD in the history of ideas; and from truck-driving to advising senior leaders in mining, infrastructure, and education.

From the ancient Near East to the original Americans, from Socrates to Confucius, and from Maoritanga to the post-genocide leaders of Rwanda, women and men across the globe and millennia have sought wisdom. His latest book, Lead with Wisdom (Wiley, 2014) brings these riches into dialogue with the everyday world of leadership. In this forum, we find ourselves in good company and an old conversation as we ponder how people and planet might flourish by design.



DR MELIS SENOVA, FOUNDER AND DIRECTOR, HUDDLE (AUSTRALIA)
As Founder and Director at Huddle, Melis is the main provocateur when it comes to encouraging creative and pragmatic solutions. She is passionate about driving change within organisations with a natural focus on human centricity, design and what it takes to thrive in the 21st century.

Melis has deep academic qualifications and vast business experience, underpinned by a PhD in Human Factors (user-centred design). Her areas of expertise covers service strategy, strategic service design, experience design, concept prototyping, systems engineering, program management and human factors research.

Melis is a contributing author to “This is Service Design Thinking” the very first textbook on Service Design published in 2011. She sits on the advisory board for the Department of Architecture and Industrial Design at RMIT and is a Senior Research Fellow at the School of Medicine at Monash University.



PROFESSOR SAM BUCOLO, PROFESSOR OF DESIGN AND INNOVATION, UTS (AUSTRALIA)
Sam is a leading academic and practitioner in the emerging field of design led innovation, and has led projects which have transformed businesses by embedding design capability.

As Professor of Design and Innovation at the University of Technology Sydney, he leads a team investigating the value of Design Led Innovation to the Australian Economy. Through multiple practice led and applied research projects, the core of Sam’s published research is a better understanding of the relationship of design led innovation to business strategy and organisation value. Sam was most recently the inaugural QMI Solutions Professor of Design and Innovation at QUT, which spanned the Creative Industries, Business, Science and Engineering faculties.

Previous positions include the R&D Director of the CRC for Interaction Design (ACID) and Program Leader for the Ulysses Design Integration program. Sam has also consulted widely to industry, spanning the medical devices, consumer products, telecommunications, automotive and mining services sectors. Sam also is also the convenor of the recently established Australian Design Integration network and is an executive board member of the Cumulus global network.



JEREMY WALKER, INNOVATION COACH / ACTING DIRECTOR, CUSTOMER CENTERED DESIGN, WESTPAC AUSTRALIAN FINANCIAL SERVICES (AUSTRALIA)
Jeremy is an Innovation Coach and current Acting Director of Customer Centred Design for Westpac Australian Financial Services, the retail and business banking component of the Westpac Banking Group. Over his career he has worked in both agency and client side roles, all with a deep passion for designing and improving services.

He came to Australia to bring Service Design expertise to the Westpac Group having worked for organisations like Aviva, Experian, BBC, NHS, Faber & Faber, Yell and the Neighourhood Watch. Prior to Westpac he was the Lead Consultant at live|work, a dedicated service design agency.

His role encompasses transforming customer experience with a design led approach; bringing the customer empathy, collaborative working style and rapid test and learn prototyping of a design approach to the way the business delivers its services to market.



BEN SHIELDS, PARTNER, DELOITTE (PANEL FACILITATOR - AUSTRALIA)
Ben Shields the national lead for the Consulting practice of Deloitte Private, a division of Deloitte Touche Tohmatsu focused on SMB and Middle Market clients. Ben has worked as an adviser to the Executive of Deloitte Australia for the last nine years, developing and implementing the growth strategy; a period of double digit profitable growth.

In June 2010 Ben was appointed to lead the Ventures division of the Australian Firm, charged with developing and nurturing the entrepreneurial, Horizon Two efforts of the Firm, representing growth targets equivalent to 30% of the Firms annual revenues. He is also a member of the firm’s Innovation Executive and an Innovation Board member.

Previously, Ben led the Deloitte Growth consulting practice in Australia and the cross-functional Mergers and Acquisitions Lifecycle practice. As a consultant, Ben has worked with corporates throughout the Asia (China, Singapore, Hong Kong, Indonesia, Korea, Japan), the US and UK, primarily in the areas of growth strategy, mergers and acquisitions strategy and commercial & operational due diligence.

Prior to joining Deloitte, Ben was a senior manager with Arthur Andersen, and held senior management positions in the private sector, including in the Office of the CEO of PB Foods, leading the strategy development and M&A programmes for the $1 billion dollar vertically integrated food manufacturer. Ben has a Master of Business Administration from the University of Western Australia and is a member of the Australian Institute of Company Directors.