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Standards Australia signs an agreement that results in the transfer of custodianship of the AIDA to Good Design Australia, a new international design promotion organisation established to operate the Awards.

The transfer of AIDA to Good Design Australia officially took effect on 31 December 2010.

Under the agreement, Standards Australia becomes Principal Sponsor of the AIDA program, ensuring the strong link between the design industry and Standards Australia continues. The transfer of the AIDA to Good Design Australia was aimed at positioning the AIDA program in a new environment, giving it the capacity to grow and better promote the rapidly changing design sector in Australia and internationally.

His Excellency, Mr Michael Bryce, AM, AE, LFRAIA, LFDIA, becomes the inaugural Patron of the organisation. Mr Bryce is an architect and designer acknowledged in Australia and overseas for his distinguished work in graphic, urban and environmental design, and sat on the Board of the original Australian Design Council in the mid 1970s.

The Good Design Council, an advisory board for the AIDA is established to advise Good Design Australia on the strategic direction of the Awards and to ensure the program continues to align to the needs of the design and business sectors.
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