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In 2008, on the 50th anniversary of rewarding design and innovation excellence in Australia, internationally-designed products available for sale in Australia were allowed to enter the Awards for the first time.

This bold move was aimed at raising the stakes for good design once again, allowing Australian design to be benchmarked against the best in the world.

The Australian Design Awards were relaunched as the Australian International Design Awards (AIDA), providing an important platform for the program to be positioned alongside leading international design awards in the world.
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