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In 1991, control of the Australian Design Council and the ADA program moved to Standards Australia.

Closely aligned with Standards Australia's aim of providing guidance to encourage basic levels of acceptability for products and services, the ADA was recognised as an important motivator of continual improvement and international best practice in Australia's Industrial Design industry.

Under Standards Australia, the ADA program continued to run, but the Australian Design Council was disbanded in 1993. With declining industry support, new formats and incentives for the ADA program such as the Australian Design Mark certification scheme were road tested throughout the second half of the 1990s with little success.
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